John Nebeck, Ph.D.

Professor: Strategic Planning & Management / Organizational Behavior

Dr. John Nebeck received his Ph.D. in Organizational Management from Capella University, and both his MBA in Marketing and Accounting and BS in Business Management from the University of Illinois. Dr. Nebeck's academic experience as an Associate Professor for Marketing and related management and economic courses at Viterbo University is well complemented by his professional experience as Regional Marketing Analyst, National Marketing Manager, General Manager, Group Brand Director, Senior Marketing Manager and Manager of Planning for such companies as Coors Brewing, Northland Cranberries, CPM Inc., G. Heileman, Amandem Vineyards, Heublein Inc and Ho-Chunk Nation Gaming. Dr. Nebeck has developed and conducted marketing campaigns and promotional activities for such companies as Coors Brewing, Pepsi Co., G. Heileman, the Chicago Cubs baseball team, Chicago Blackhawks hockey team, and Makita Power Tools. Dr. Nebeck is a member of the American Marketing Association, the Sam Walton Fellowship and Who's Who in Education.

Credentials:

• Ph.D. in Organizational Management from Capella University + MBA in Marketing and Accounting and BS in Business Management from the University of Illinois.
• Marketing Management experience at Coors Brewing, Northland Cranberries, CPM Inc., G. Heileman, Amandem Vineyards, Heublein Inc and Ho-Chunk Nation Gaming.
• Developed and conducted marketing campaigns and promotional activities for Coors Brewing, Pepsi Co., G. Heileman, the Chicago Cubs baseball team, the Chicago Blackhawks hockey team, and Makita Power Tools

Message from John Nebeck, Ph.D.

Welcome fellow learners,

I began my academic career quite by accident and it has been a wonderful experience. After more than twenty years in consumer and organizational marketing, with emphasis on planning and analysis, I accepted a three-year position with Viterbo University (then Viterbo College). The intent was to return to private industry after this "sabbatical." This fall I will have been with Viterbo for sixteen years where I serve as the marketing department chair and primary instructor for marketing as well as the capstone courses in management for the undergraduate program. The last fifteen years have been rewarding as they have fostered the merger of the practitioner with the academic; that is, the ability and opportunity to move academic thought and theory out of the classroom into the real world. Everything we will be doing in Strategic Planning and Management relates the application of academics to real world situations. My view of strategic management includes the combination of intuition and analysis, what you think plus what you know.

I very much enjoy working with adult learners especially at the graduate level where I view the student as a peer learner. I look forward to working with each of you and believe you will find this study a rewarding experience.