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CEO Video Webcast with
Leo Burnett Asia Pacific President Michelle Kristula-Green
Michelle Kristula-Green
Michelle Kristula-Green is the current President of Leo Burnett Asia-Pacific, one of the world`s best-known advertising agency brands specialising in "icon brands", or "ideas that inspire enduring belief". Michelle heads Leo Burnett and Arc Worldwide`s 18 offices, comprised of almost 2000 employees in 14 countries. Before assuming the role of President in February 2004, she was previously the first woman to run a multinational agency in Japan, serving as President and representative director of Beacon Communications, the highly successful partnership with Dentsu. One of the only non-Asian agency heads to have proficiency in both Chinese and Japanese, Michelle began her career at Leo Burnett more than 20 years ago, and has worked in Chicago, Taiwan and Tokyo. In addition to incorporating Dentsu into Leo Burnett, Michelle is known for creating campaigns for Diet Coke, Minute Maid, Ricoh International and McDonalds, and has worked with a wide range of local and multinational clients, including airlines, packaged goods and technology companies, helping businesses effectively localize global brands and globalize local brands.
Michelle is also known for creating pioneering thought leadership programs, which translate across regions. Chief amongst these is `Voices at the Bottom of the Pyramid`, an extensive study undertaken in China and India, looking at the world of the low-income consumer and how best to market brands and services to them.
In a recent study by the Wall Street Journal about the top women they believe to have the potential to make a significant impact on business in 2007, the Journal included Michelle in their list of "The Top 50 Women to Watch:2006", referring to her as the "most powerful woman in Asian marketing".
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