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 BUS500 Data Analysis
Basic Statistical Ideas for Managers (with CD-ROM)
Author: David Hildebrand, R. Lyman Ott, J. Brian Gray
Publisher: Belmont, California: Thomson Brooks/Cole; 2nd edition
Published: 2005
ISBN-10: 0534378056
Description
Designed for the one-term MBA or undergraduate introduction to business statistics course, this text places emphasis on data and the common techniques and methods used to analyze them in business. It introduces concepts using practical examples and illustrates them with computer output from MINITAB, Excel, and JMP. The book integrates a business decision-making case into each chapter for motivational and illustration purposes and includes a business case assignment at the end of each chapter. These cases revolve around realistic business settings with realistic data sets that put students in the role of managers who need to make business decisions based on data. Review problems requiring students to use previously learned concepts also appear throughout to promote understanding of the relationships among statistical methods.
Text and all course supporting materials are written and presented to the student at the upper division and graduate school English reading level.
 BUS510 Global Economics
Macroeconomics and The Global Business Environment
Authors: Miles, D., Scott, A.
Publisher: John Wiley & Sons. (2004)
ISBN: 0471644552
Description
Why is the standard of living in some countries so much higher than in others? Why does money sometimes flow in and out of a country so rapidly leaving the exchange rate trailing in its wake? When, if ever, should governments borrow to finance spending? Why does the stock market fluctuate so much and what is its connection with interest rates?
Written with a strong global business focus, Miles and Scott's MACROECONOMICS AND THE GLOBAL BUSINESS ENVIRONMENT, Second Edition examines fascinating, real-world economic issues, shows why these issues matter, and uses them as an entry point into advanced economic theory. Throughout, the authors present technical material clearly and accessibly, allowing you to develop a solid understanding of the global economy and how economicists think about it.
Features:
- Revised and updated with current economic data.
- Includes new material on key topics, including globalization, aid and debt relief and transition economics
- Offers a unique blend of international perspective, technical detail, and real-world examples.
- Presents a wide range of topics using extensive current and historical data.
- Focuses on the international economy with an extensive analysis of exchange rates and global capital markets.
- This text is particularly suited to MBA students, business majors, and more generally to those who want to understand macroeconomics.
 BUS520 Human Resource Management
Strategic Human Resource Management (with InfoTrac) (Hardcover)
Author: Jeffrey A. Mello
Publisher: South-Western College Publishing; 3rd edition
Published: 2010
ISBN-10: 0324789629
ISBN-13: 978-0324789621
Description
This text offers a truly innovative, integrative framework that examines the traditional functional HR areas from a strategic perspective. This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.
 BUS530 Managerial Accounting
Essentials of Accounting
Authors:Anthony, R.N. and Breitner, L.K.
Publisher: Prentice Hall; 10th edition
Published: 2010
ISBN-13: 978-0136071822
Core Concepts of Accounting
Authors:Anthony, R.N. and Breitner, L.K.
Publisher: Prentice Hall; 10th edition
Published: 2010
ISBN-13: 978-0136029441
Description
The leading programmed reference in accounting, this book is a self-teaching, self-paced introduction to financial accounting that presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. It includes important accounting concepts and terms, a clear explanation of financial statements, the use of financial accounting information, and a comprehensive glossary of over 500 key accounting terms. Other key topics include accounting records and systems, revenues and monetary assets, inventories and cost of sales, noncurrent assets and depreciation, and liabilities and equity. For active users of business data.
 BUS540 Marketing
Marketing Management
Authors: Phillip Kotler, Kevin Lane Keller
Publisher: Prentice Hall; 14th edition
Published: 2011
ISBN-10: 0132102927
ISBN-13: 978-0132102926
Description
When it comes to today's complex marketing environment, professors and professionals tell us time and again that no one has stayed on top of the changes and put them into perspective like Philip Kotler.
Marketing Management remains the #1 selling marketing management textbook worldwide and has long been considered the 'ultimate resource' for future marketing managers. The much anticipated twelfth edition is the work of two marketing visionaries. Philip Kotler and new co-author Kevin Keller, a world renowned expert in brand management, worked closely together to preserve the strengths of previous editions while introducing new material and structure to further enhance learning. The result is a more current, applied, and carefully tightened edition of the book that many say continues to define the marketing management course.
Synopsis
Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.
BUS550 Organizational Behavior
Understanding and Managing Organizational Behavior
Authors: Jennifer George, Gareth Jones
Publisher: Prentice Hall; 6th edition
Published: 2011
ISBN-10: 0136124437
ISBN-13: 978-0136124436
Description
This book makes an authoritative and practical introduction to organizational behavior. It contains leading-edge coverage of topics and issues combined with a wealth of learning tools that help readers experience Organizational Behavior and guide them to becoming better managers. Chapter topics discuss individual differences: personality, ability, and job performance; work values, attitudes, moods, and emotions; perception, attribution, and the management of diversity; learning and creativity at work; pay, careers, and changing employment relationships; managing stress and work-life linkages; leadership; power, politics, conflict, and negotiation; communication flows and information technology; organizational culture and ethical behavior; and organizational change and development . For business professionals preparing for a career in management.
BUS560 Strategic Planning and Management
Formulation, Implementation, and Control of Competitive Strategy with Business Week 13 week Special Card, 11th ed.
Authors: John A. Pearce, Richard B. Robinson
Publisher: McGraw-Hill College; 11th edition
Published: 2009
ISBN-10: 0077261755
E-Text: 978-0077271350
Description
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
BUS570 Innovation and Entrepreneurship
Entrepreneurship (Hardcover)
Authors: Robert Hisrich, Michael Peters, Dean Shepherd
Publisher: McGraw-Hill/Irwin; 8 edition
Published: 2009
ISBN-10: 0073530328
ISBN-13: 978-0073530321
Description
The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
 BUS580 IT Management
Business Driven Technology 4e
Authors: Haag, S., Phillips, A., and Baltzan, P.
Publisher: McGraw-Hill College
Published: 2009
ISBN: 978-0077359355
Description
BDT takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This approach demonstrates the 'why' to business students in two contexts: (1) the use of IT Management for support of the business organization and (2) IT management where IT is the mainstream product. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.
BUS590 Managerial Finance
Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition)
Authors: Brigham, E. F., Houston, J. F.
Publisher: South-Western College Pub; 6th edition
Published: 2012
ISBN: 978-0538477116
E-Text: 978-1-111-54668-7
Description
Considered the leading textbook in its field, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION offers the latest in theory, research, real-world examples, and use of technology -- for a complete introduction to corporate finance that is as concise as it is easy to understand. Included with your new textbook purchase is Thomson ONE Business School Edition, an online financial database you can use to complete projects or work selected end of chapter exercises. Also included is with the textbook is iLrn Finance, an online assessment and tutorial resource that can save you time studying and improve your performance in the course.
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