Reebok Japan Dieter Haberl, Brand President Anaheim University Akio Morita School of Business CEO Video Lecture Series Dieter Haberl is the brand president for Reebok, a subsidiary of German company adidas which had a presence in the Japanese market for about 20 years.
Born in Austria, Haberl studied in finance and economics in the U.S., and earned a Master's in International Management at Thunderbird. After working for Coca-Cola in Europe for seven years, he worked in Japan with Coke from 1997-2004, followed by a stint at Gap, before joining the adidas group three years ago. Haberl assumed his current position in May of 2008.
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