Textbook List

Description

Why is the standard of living in some countries so much higher than in others? Why does money sometimes flow in and out of a country so rapidly leaving the exchange rate trailing in its wake? When, if ever, should governments borrow to finance spending? Why does the stock market fluctuate so much and what is its connection with interest rates?

Written with a strong global business focus, Miles and Scott's MACROECONOMICS AND THE GLOBAL BUSINESS ENVIRONMENT, Second Edition examines fascinating, real-world economic issues, shows why these issues matter, and uses them as an entry point into advanced economic theory. Throughout, the authors present technical material clearly and accessibly, allowing you to develop a solid understanding of the global economy and how economicists think about it.

Features:

• Revised and updated with current economic data.
• Includes new material on key topics, including globalization, aid and debt relief and transition economics
• Offers a unique blend of international perspective, technical detail, and real-world examples.
• Presents a wide range of topics using extensive current and historical data.
• Focuses on the international economy with an extensive analysis of exchange rates and global capital markets.
• This text is particularly suited to MBA students, business majors, and more generally to those who want to understand macroeconomics.

Description

This text offers a truly innovative, integrative framework that examines the traditional functional HR areas from a strategic perspective. This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.

Description

The leading programmed reference in accounting, this book is a self-teaching, self-paced introduction to financial accounting that presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. It includes important accounting concepts and terms, a clear explanation of financial statements, the use of financial accounting information, and a comprehensive glossary of over 500 key accounting terms. Other key topics include accounting records and systems, revenues and monetary assets, inventories and cost of sales, noncurrent assets and depreciation, and liabilities and equity. For active users of business data.

Description

The concept of the "triple bottom line" (TBL) -- the idea that business activity can simultaneously deliver financial, social and environmental benefits -- was introduced in the early 1990s. A decade on, The Triple Bottom Line: Does It All Add Up? brings together the world's leading experts on corporate responsibility to assess the implications, benefits and limitations of the TBL. This collection provides a review of what has already been achieved in stimulating change in corporate culture and bringing businesses to appreciation of the importance and benefits of corporate social responsibility (CSR) and good environmental performance. It further explores the conceptual and practical limits of the metaphor of the TBL and sets out what can be achieved through regulation and legislation, presenting detailed professional procedures for environmental accounting and management and social auditing. The contributors' wealth of experience and insight provides a vivid picture of how much attention is now being focused by business on delivering more than just financial targets, and they clearly outline the necessary steps for successfully continuing along this trajectory.

Description

This volume brings together research and best practice case studies on the topic of environmental accounting for management. Divided into four sections, covering "General Concepts", "Empirical Studies", "Case Studies" and "Implementation", the book includes case studies sponsored by the US EPA's Environmental Accounting Project and contributions from authors at institutions including the IMD, INSEAD, The Tellus Institute and the World Resources Institute. It demonstrates that many companies can benefit by getting a better understanding of the financial costs and benefits of environmental action.

Description

When it comes to today's complex marketing environment, professors and professionals tell us time and again that no one has stayed on top of the changes and put them into perspective like Philip Kotler.

Marketing Management remains the #1 selling marketing management textbook worldwide and has long been considered the 'ultimate resource' for future marketing managers. The much anticipated twelfth edition is the work of two marketing visionaries. Philip Kotler and new co-author Kevin Keller, a world renowned expert in brand management, worked closely together to preserve the strengths of previous editions while introducing new material and structure to further enhance learning. The result is a more current, applied, and carefully tightened edition of the book that many say continues to define the marketing management course.

Synopsis

Meant for the MBA Marketing Management course and/or undergraduate capstone marketing strategy course, this marketing management textbook reflects the changes in marketing theory and practice.

Description The purpose of the text is to heighten awareness of environmental issues among marketing managers, marketing students, and marketing educators. The traditional marketing dogma of "sell, sell, sell", must give way to a recognition that marketing decisions can and do have a profound influence on the earth's ecosystems which are being degraded by the consumption of products. Marketing professionals can develop strategies in which consumers of products win by obtaining genuine benefits, organizations win by achieving financial and other objectives and ecosystems win where by their functioning is preserved or enhanced. Such outcomes are labeled sustainable consumption and since marketing is the discipline which deals with consumption, it is uniquely positioned to influence these outcomes. At the very heart of sustainable marketing is product design from which everything else follows, as will be demonstrated in this textbook.

The textbook and all course supporting materials are written and presented to the student at the upper division and graduate school English reading level.

Description

This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation’s—and the world’s—most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society. The book asserts that American culture has abandoned its old tradition of enlightened self-interest, of “doing well by doing good.” A narrow legalism has taken over (“I didn’t break the law; therefore I didn’t do anything wrong”). Yankelovich argues that attempts to deal with such flawed ethical norms by means of more laws and regulations cannot succeed. He offers a series of case histories to show how and why stewardship ethics can strengthen individuals, corporations, the nation, and the world economy.

Description

The Sustainability Handbook covers the complexities, challenges, and benefits of sustainability when pursued by corporate, academic, government, and nonprofit organizations. It provides a blueprint on how organizations of all sizes can reach or exceed economic, social, and environmental excellence. The handbook offers a wide variety of practical approaches and tools, including a model sustainability policy for organizations, summaries, and tips on selecting sustainability codes, an extensive collection of sample metrics, and more.

Description

Swiss industrialist Stephan Schmidheiny, Charles O. Holliday (Chairman and CEO, DuPont) and Philip Watts (Chairman, Royal Dutch/Shell) argue that sustainable development is good for business. Drawing upon 67 business case studies from around the world, the authors present evidence that good corporate social and environmental performance benefits the bottom line as well as the planet. They also contend that globalization of the marketplace is the best path towards sustainable human progress.

Description In today's turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalization of the world's economies, the intensification of competition, and recent quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the U.S., Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with new ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
The textbook and all course supporting materials are written and presented to the student at the upper division and graduate school English reading level.

Description The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Description

Considered the leading textbook in its field, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION offers the latest in theory, research, real-world examples, and use of technology -- for a complete introduction to corporate finance that is as concise as it is easy to understand. Included with your new textbook purchase is Thomson ONE Business School Edition, an online financial database you can use to complete projects or work selected end of chapter exercises. Also included is with the textbook is iLrn Finance, an online assessment and tutorial resource that can save you time studying and improve your performance in the course.

Description

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create economic capital while developing social and preserving natural capital. Many sustainability trends also offer interesting new business opportunities that are ripe for entrepreneurial thinking.

Case studies can be important tools for creating learning processes on different levels students are forced to struggle with exactly the kinds of decisions and dilemmas managers confront every day. In this reflection of reality, the values and goals of the student are systematically challenged. This can be especially valuable in the context of sustainability and strategy organisations are now continually forced to value the different aspects of sustainability and their interrelations: How do social issues impact the economic bottom line? How can an environmentally sound strategy create a positive impact on employee motivation and thus have measurable impact on economic performance? What comes first and why?

But excellent case studies for management education in the field of sustainability, management and strategy are rare. This innovative collection has been produced to fill this gap. It is based on the winning cases of an annual competition organised by oikos the international Student Organization for Sustainable Economics and Management. So what makes an excellent case in sustainability management? These cases have been highly praised because they provide excellent learning opportunities, tell engaging stories, deal with recent situations, include quotations from key actors, are thought-provoking and controversial, require decision-making, provide clear take-aways and are all supported by teaching guidance and comprehensive teaching notes available to faculty (details of where to download these free of charge can be found inside the book).

These cases explore both the opportunities and pitfalls companies and NGOs face in targeting sustainability issues and how their values and core assumptions impact their business strategies. They deal with a myriad of issues including supply chain management, stakeholder dialogue, social entrepreneurship, sustainable marketing, ethics, governance, the business case for sustainability, partnerships, purchasing and climate change.

The textbook and all course supporting materials are written and presented to the student at the upper division and graduate school English reading level.

Description

The Corporate Responsibility Code Book is a guide for managers trying to understand the landscape of corporate responsibility. This book is a valuable tool not only for companies developing their own code but also for companies with a strong track record in corporate responsibility seeking to understand the inter-relationships among codes and standards in order to create their own vision of corporate responsibility. This book is of particular use to companies seeking to integrate codes of conduct and standards into their corporate cultures and management systems. The challenge for managers is that each company is different; each one has different priorities. The same company in one region many face different challenges in other parts of the world.

The Corporate Responsibility Code Book will guide managers through a critical turning point in the field of social responsibility, from theory to action on codes of conduct. The goal of the book is to help managers select, develop, and implement social and environmental codes of conduct. One of the first steps a company can take to become more socially responsible is to adopt a code of conduct, but taking this step without clear implementation strategies leaves companies frustrated in their efforts. This book will demonstrate how the world’s leading companies are implementing global codes of conduct with great success which, of course, includes financial success.

The textbook and all course supporting materials are written and presented to the student at the upper division and graduate school English reading level.

Description

The word symbiosis comes from the Greek term for "living together" - referring to a relationship between two or more organisms that is not only advantageous but necessary to both. Today, as national boundaries give way to larger economic alliances, increased discussion and interchange is imperative. Kisho Kurokawa, the noted Japanese architect and urban planner, argues that symbiosis is the means to this end. Symbiosis differs basically from concepts of harmony or peace, because it encompasses both opposition and competition. The author sees evidence everywhere that an increasingly symbiotic attitude is taking root around the world, not only in shifts toward democracy and interreliance but in the growing emphasis on pluralism, multiculturalism, and especially ecology - "the symbiosis of diverse species." The book touches on the writer's areas of professional specialization - architecture and urban planning - but the philosophy of symbiosis, which already boasts a substantial following among some of the world's most prominent political and business leaders, concerns us all. In addition to multiple issues of direct concern to the evolving relationship - economic, political, and cultural - between the West and Japan, the second half of Each One a Hero: The Philosophy of Symbiosis analyzes in detail the Asian Renaissance underway today. A spotlight is thrown on Malaysia and the plan for a Multimedia Super Corridor, or Eco-Media City, currently attracting global notice and investment.

Click here to read Each One a Hero: The Philosophy of Symbiosis online