Anaheim University's Online Certificate in Sustainable Management is comprised of 3 courses (6 weeks each). Students have the option of enrolling in one course or the entire Certificate program. Students completing the three courses will be conferred the Certificate in Sustainable Management by Anaheim University.
Students select three of the following four courses:
| BUS 535 |
Triple Bottom Line Accountability & Management |
4 units |
| BUS 545 |
Green Marketing & Environmental Product Design / Recycling |
4 units |
| BUS 555 |
Corporate Social Responsibility(CSR) & Ethics |
4 units |
| BUS 565 |
Sustainable Enterprise Development & Leadership |
4 units |
BUS 535 Triple Bottom Line Accountability & Management
The Triple Bottom Line Accountability and Management course is an expanded version of accounting for corporate activity. Contemporary society has moved away from the mere financial bottom line to a higher level of social responsibility where we account for the true social impact of our business activity. Through this expanded version of accounting and accountability, social and environmental impact is added to the equations. Thereby the report of corporate activity and management comprehensively reflects a true bottom line. The three prongs of the true bottom line become clear: economic prosperity, environmental quality and social justice. This course provides the basis for business students to go forward and determine the true social effects of the businesses they reworking for and to manage for the future.
BUS 545 Green Marketing & Environmental Product Design / Recycling
Green Marketing & Environmental Product Design/Recycling is a course structured around the traditional “4Ps” of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the course, the emphasis will be on the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The major theme of the course is that marketers can reinvent strategy and craft “ win-win” solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced).
Read more...