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In the Carland Entrepreneurial Institute's Master of Entrepreneurship (ME) degree program, you will take 12 courses.

Courses are taught in an accelerated semester format. Each term is 6 weeks in length, and you may enroll in new courses every 6 weeks. You have the option of enrolling in 1 course, several courses, or the entire ME program. Students completing the 12 courses will be conferred the Master of Entrepreneurship degree by Anaheim University.

ENT 500 Entrepreneurial Innovation 3 units
ENT 510 Entrepreneurial Marketing 3 units
ENT 520 Entrepreneurial Management 3 units
ENT 530 Entrepreneurial Accounting 3 units
ENT 540 Entrepreneurial Forecasting 3 units
ENT 550 Entrepreneurial Planning 3 units
ENT 560 Intellectual Property 3 units
ENT 570 Entrepreneurial Finance 3 units
ENT 580 Entrepreneurial Strategy 3 units
ENT 590 Entrepreneurial Leadership 3 units
ENT 600 Entrepreneurial Creation 3 units
ENT 610 Entrepreneurial Growth 3 units
     

 

Course Descriptions

ENT 500 Entrepreneurial Innovation

This course is imperative to successful entrepreneurial ventures. The ability to differentiate oneself from the competition is paramount. Each of us has the gifts for innovation, but we are often loath to use them as risk always accompanies innovation. Some are more comfortable with risk than others, thus understanding the personality of entrepreneurs enables us to use the gifts of others to our advantage. Unfortunately the emphasis on “right answers” and “minimizing risk” causes many of us to react cautiously in the workplace where compensation and rewards are applied for convergence rather than divergence, no matter the outcome. This course helps us to find out about ourselves, helps us to understand how others think and react, helps us to practice creative exercises which can open our minds to new possibilities, helps us to understand why some companies are more innovative than others and discusses what might be accomplished in the creative environment.

ENT 510 Entrepreneurial Marketing

Entrepreneurial Marketing is a course which provides a comprehensive and practical analysis of successful selling in a new and unknown entrepreneurial venture. The focus is on how one penetrates a market for the first time in a company which has no established market presence. The course begins by exploring the process of choosing products and/or services to sell, market areas, target markets, and market locations and sites. Steps in producing a market plan which can explore the market viability of these decisions and preferences are examined, and the role of image is presented. Differences presented by high tech ventures are examined and the concept of potential demand is explored. The course continues with an exploration of the identification of both direct and indirect competitors and an evaluation of their strengths and weaknesses. The role of human motivation is a critical concept and the course explores why individuals choose to make specific purchasing decisions and how individuals are involved in making commercial purchase decisions. Selling strategies and pricing strategies, including pricing at, below, or above the market are explored. Cost estimation processes are presented and the course examines financial feasibility of the venture through a breakeven and target profit analysis. The overall feasibility of the venture involves more than a potential to break even, it involves the potential to establish a market share, and possible changes to the market plan which can enhance feasibility or improve growth prospects. The problem of completely unique ventures must be examined as a key aspect of feasibility assessment. The course continues with an exploration of marketing techniques and e-marketing processes which can be harnessed in establishing marketing strategies which can penetrate a market, establish competitive advantage, and sustain that advantage.

The objective of this course is to inculcate in students the skills to establish and manage the accounting process, to employ break even and cost-volume-profit tools, and to prepare cash flow forecasts and determine start up costs for a new venture. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 520 Entrepreneurial Management

The objective of this course is to inculcate in students the skills necessary to craft strategies and initiatives which can enable growth and sustainability in an entrepreneurial venture, to include the effective management of inventory, receivables, production, human resources, financial resources, and risk. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 530 Entrepreneurial Accounting

The objective of this course is inculcate in students an understanding of the accounting process and for students to learn how to employ break even and cost-volume-profit tools, and how to prepare cash flow forecasts and determine start up costs for a new venture. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 540 Entrepreneurial Forecasting

The objective of this course is inculcate in students an understanding of the forecasting and budgeting process and for students to learn how to prepare sales forecasts for new and for existing ventures, to prepare variable and fixed cost budgets to support the sales forecast, and how to document and support the resulting forecasts, and how to prepare cash flow forecasts and determine start up costs for a new venture. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 550 Entrepreneurial Planning

The objective of this course is to inculcate in students an understanding of the process involved in the actual establishment of an entrepreneurial venture and for students to learn how to create and present vision statements and venture plans. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 560 Intellectual Property

The objective of this course is to inculcate in students an understanding of the value of intellectual property to an entrepreneurial venture and for students to learn how to create, protect, and preserve intellectual capital. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 570 Entrepreneurial Finance

The objective of this course is to inculcate in students the financial skills required to analyze the performance of a venture, to recognize the mezzanine level, to prepare and execute strategies to support mezzanine funding, to design and implement strategies to protect against fraud, and to value and plan for the harvesting of a venture. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 580 Entrepreneurial Strategy

The objective of this course is to inculcate in students the strategic skills which are required to support the ongoing development of strategy and distinctive competencies, the vision required to support effective environmental scanning, and the knowledge required to plan for harvesting/succession and to design and create innovative and effective entrepreneurial compensation plans. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 590 Entrepreneurial Leadership

The objective of the course is to lead students to a mastery of leadership, and to support their individual development of leadership skills and competencies which can effectively motivate and lead teams and groups of diverse and disparate individuals. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 600 Entrepreneurial Creation

This is the first of two capstone courses in the program. The objective of this course is for students to learn how to create and present a complete business plan which has the potential to raise significant start up capital. The course combines business planning content with material from ENT 510 Entrepreneurial Marketing; ENT 520 Entrepreneurial Management; ENT 530 Entrepreneurial Accounting; ENT 540 Entrepreneurial Forecasting; and, ENT 550 Entrepreneurial Planning. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.

ENT 610 Entrepreneurial Growth

This is the second of two capstone courses, and the final course in the program. The objective of the course is to teach students how to lead through the mezzanine level and achieve significant growth for an entrepreneurial venture. The course combines material from ENT 600 Entrepreneurial Creation with material from ENT 570 Entrepreneurial Finance, ENT 580 Entrepreneurial Strategy and ENT 590 Entrepreneurial Leadership. Students learn to create Private Placement Memoranda which are the principal vehicles for achieving mezzanine funding and significantly growing an entrepreneurial venture. Students will develop higher-level critical thinking skills, evidenced by analysis, evaluation, and synthesis.